Supposedly, Tori Spelling once said, “bad shopping habits die hard.” The “Beverly Hills 90210” actress was probably talking about her own shopping habits, but in a
Author: David Baker
I would classify my career in two words; "Multiplier Effect". Combination of two decades of great connections to smart people. Great roles at great companies with tremendous exposure to Fortune 1000 brands. My expertise in all things digital, crm and data management. I've been fortunate to build great tech and apply it at scale with some super talented people along the way. My career plan is to optimize today, prepare for tomorrow and drive smart technology and business innovation cross the Adtech/Marketing industry
Specialties: Interactive Marketing, Internet of Things, Email/Mobile Marketing, Addressable advertising, Marketing Strategy/Technology/Automation, Direct Marketing, Online/Offline Analytics, Sales, Channel Sales, Business Development, Online Media, Knowledge Management, and Technology Infrastructure/Systems, Cloud Computing, Big Data.
Women Consumers and How Retailers Can Better Serve Them
This is an $18 trillion global spending story. Seventy percent to 80 percent of consumer purchasing is controlled by women. There’s a reason why many
Digital-Native Brands: The (Almost) New Face of Modern Marketers?
There’s lots of buzz surrounding digital-native brands and what’s making them so disruptive and relevant today. While the definition of digital native is evolving, they
Kill Your Innovation Lab, Accelerate Everything
Several months after murdering his wife, Dr. Hawley Harvey Crippen boarded a transatlantic steamer. The year was 1910, and as far as getaways went back
Salient 