The notion of Just-in-time (JIT) information is not new. It evolved from the concept of Just-in-time inventory used in automotive manufacturing, designed to make efficient
Author: David Baker
I would classify my career in two words; "Multiplier Effect". Combination of two decades of great connections to smart people. Great roles at great companies with tremendous exposure to Fortune 1000 brands. My expertise in all things digital, crm and data management. I've been fortunate to build great tech and apply it at scale with some super talented people along the way. My career plan is to optimize today, prepare for tomorrow and drive smart technology and business innovation cross the Adtech/Marketing industry
Specialties: Interactive Marketing, Internet of Things, Email/Mobile Marketing, Addressable advertising, Marketing Strategy/Technology/Automation, Direct Marketing, Online/Offline Analytics, Sales, Channel Sales, Business Development, Online Media, Knowledge Management, and Technology Infrastructure/Systems, Cloud Computing, Big Data.
Marketing, Science and Regret theory
Person 1: “You are my girlfriend.” Person 2: “I’m not your girlfriend.” Person 1: “Yes, you are!” Person 2: “I’m casually dating a number of
VaporWare, DemoWare and BS
With all the new innovations or maybe better said, new concepts, the world of software innovation has rapidly produced a very agile world of releasing
My Coffee Maker Unfriended Me
Do you think of the Internet of Things (IoT) as the smart refrigerator and milk being delivered to your door when you run out? Or
3 Macro Trends That Are Transforming Email Marketing
Email marketing is going on 20 years as a viable direct marketing channel. Although it has proved itself to be a recession-proof channel, how we
It’s Time to Forgo Band-Aid Solutions and Shift to Unified Retail
In his book “The Tipping Point,” author Malcolm Gladwell described the Band-Aid solution as the best kind of solution because it “solves a problem with
Salient 